Hunter for Target

Ultimate Family Festival

To celebrate the launch of Target’s designer partnership with the beloved Hunter brand, while simultaneously creating content for a fully experiential-led marketing campaign, we partnered with Target to create the day-long Ultimate Family Festival just outside the iconic Rose Bowl in Pasadena, CA.

A sunny day’s worth of outdoor family-friendly activities encouraged kids and parents alike to participate in branded, shareable photo ops and interact with festival vendors, while an incredible, two-story temporary store structure was erected on the property to provide a shoppable opportunity for all guests who attended the free event. Punctuated by headline performances, the day allowed families to experience the collection before its release in stores, and embrace the Hunter spirit of outdoor family fun.

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