Brooklyn Museum

To help usher in a new organizational era under visionary new leadership, the Brooklyn Museum asked us to create a radical, disruptive yet elevated concept for their Artists Ball. The goal was to signal a renewed commitment to creative expression, push boundaries, and generate buzz.

We answered this challenge with the most unexpected everyday material – toilet paper! The tablescape became a radical art installation in itself, highlighting the transformative power of artistic creation, and lassoed in additional corporate sponsors for the Museum in the process. The event was a tremendous success, generating a strong press response and reframing guests’ perception of the organization to help chart the course for a dynamic organizational revitalization!