Target Partner Lounge and Design Dinner

To highlight their presenting sponsorship of the TED Conference, our friends at Target enlisted us to create an innovative social lounge and VIP dinner experience incorporating the TED conference theme “The Future You” and Target’s emphasis on community.

To inspire and excite guests, we celebrated community building through design by creating an innovative architectural installation. Crafted from thousands of recycled cardboard tubes, The Commons became a central hub for conference guests throughout the week, offering guests data visualization portraits, interactive games, and fresh coffee.

A select group of influential guests from the design community came together for an invigorating, progressive dinner, inspired by one of nature’s greatest designs – the egg. With each course, guests were greeted with refreshed design and seating arrangements, allowing for new conversations and connections along the way. After beginning the first course, nestled among a resplendent wave of white eggs, a surprise reveal brought guests into an entirely new, second dining room of brown eggs and round tables where guests enjoyed the company of a whole new set of dining companions.

Take a look at some related projects