The Art & Science of Lifewear

To introduce US consumers to UNIQLO’s innovative technology-driven fashion, we created a multi-faceted day of programming at Spring Studios that highlighted tech partner Toray’s impressive materials and engineering prowess, as well as UNIQLO’s artful integration of technology and fashion.
The day kicked off with a morning press presentation hosted jointly by the Toray and UNIQLO executive team, set in a striking theater set inspired by Toray’s fiber technology. Guests were then invited to explore a fabulous, interactive, and Insta-worthy exhibition highlighting their various product capabilities, while media interviews continued throughout the day.
A star-studded evening cocktail reception in the exhibition space broadened the reach of the event and further elevated the overall experience — the perfect marriage of art, science, and fashion-forward glamour.

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