Martha Stewart Craft Paint Launch

To introduce their exclusive craft paint partnership with the crafting maven, Martha Stewart, we partnered with Michaels to create an immersive, interactive and irresistably photographable launch party. Entering through a whimsical entrance that cleverly showcased the full range of colors in the line, guests were ushered into a clean, white world within. We invited them to suit up and join in the fun as we collectively brought that world into vivid color using the many tools and products from the collection, exploring the endless possibilities for guests to customize their homes with color.

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