Uber Rewards Launch

To introduce the Uber Rewards loyalty program, we partnered to create a visually stunning and conceptually exciting public activation. Guests were invited to journey through four immersive vignettes, specially designed to illustrate each of the program’s membership levels.

Visitors learned about the key benefits of Uber Rewards as they were brought to life in fun, fantastical ways, including a contortionist expressing the convenience of flexible cancellations and a GIF enhanced photo booth showering lucky participants in “Uber Cash”. In the midst of all of the excitement, guests were left with a one of a kind impression, reinforcing Uber’s commitment to stress-free transportation for all of their riders.

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