Yankee Candle

To reinvigorate the brand and engage with a new, younger audience, Yankee Candle tapped us to create an interactive sensory experience that celebrated the unique ability of candles to transform spaces through the power of scent in a modern, socially shareable way.

The Candle Power Pop-Up was a huge success, driving buzz and media coverage through social sharing over the course of the store’s two month Soho residency.