Victoria Beckham for Target
Launch Event Series
To celebrate the launch of the highly anticipated Victoria Beckham for Target collection, we partnered with Target to develop a tiered launch experience that introduced editors, influencers, and ultimately guests to the highly stylized world of Victoria Beckham.
From the exclusive first glimpse of the collection in NYC to a whimsical shoppable playground and launch party in LA, the series built a cohesive developing narrative for media and influencers, ultimately delivering social buzz, robust media coverage, and successful sales in store.
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