Target

To kick off the holiday shopping season in a whole new way, we partnered with Target to create an immersive, digitally shoppable holiday experience unlike any other. This free, family-friendly experience blurred the boundaries between retail and entertainment.

As guests stepped into the spectacle-filled space, they received a custom lanyard and RFID tag which could be used to digitally shop and engage with various other photo and social sharing activities throughout the space.  At the end of the adventure, guests checked out to complete their purchases, with the items being packaged up back of house and “magically” delivered to the guest by Santa’s hand appearing down a cleverly-styled chimney scene.